February 2012

Consumer Psychology of Brands

This Journal of Consumer Psychology article suggests a framework for how consumers engage and develop relationships with brands based on empirical studies and individual constructs.  The author outlines three levels of engagement and five stages of processing.  Although the article is a little technical, it provides good insights to consider in communication and marketing planning.

Click to download article.

Read more →

The Pitch – A New Reality TV Show

The Pitch is an entertaining new show on AMC. Watch agencies pitch against one another to win business. It’s “the Apprentice” meets advertising. The show is funny and realistic (sometimes sad) as to how most agencies operate. However, if you watch it and want to work with them, you’re probably not a good match for us 😉

The Pitch Info

Read more →