Entertaining video from Positive Psychology researcher and author Shawn Achor illustrates how happiness inspires productivity. We highly recommend his book “The Happiness Advantage.”Read more →
Most companies are grappling with the proper balance of online and traditional media in their marketing plan. July 2012 data from eMarketer shows that traditional media are still most viewed and trusted, but online media is the place for research and purchase interest. See how your marketing mix stands up to this data.Read more →
A new Pew research study shows illustrates the growing importance of mobile in your online marketing programs. 17% of all cell phone users now use their mobile device as the primary device to visit the internet. There are significant differences by geography and demographics. Marketers need to ensure their online plans don’t miss this segment of the population.