Big agencies handle the majority of advertising dollars, but they don’t articulatea better value proposition to clients, and 73% of the panel believes that small and medium size agencies are more creative. The advertising holding companies fair even worse, and 85% think that they have not improved service to clients, and view them as inefficient and unable to overcome internal territorial disputes.
New research from IPSOS reinforces the growing trend toward usage of smaller devices. 82% of consumers use a mobile phone, 66% use laptops (now higher than desktop usage) and 17% use tablets. Marketers must make sure their online campaigns are reaching this audience and their landing pages/web sites are optimized for these devices.
Good advertising is more critical than ever. Now, it’s not just breaking through the clutter, but delivering something that won’t permanently turn off your audience. Almost a quarter (23%) of Americans say they will ignore a company completely after seeing just one spam email or online ad, and 43% say they will ignore a company completely after seeing as many as two.
A great perspective on work from a career management expert. 80% of people don’t enjoy what they do. How do you become one of the 20%? Know yourself, try the impossible, surround yourself with inspiring people.
Remember… “Taking jobs to build up your resume is the same as saving sex for old age.” – Warren Buffet.
Informative article based on findings from University of North Carolina Professor Barbara Fredrickson. Negative emotions undermine the brain’s capacity to think broadly and find creative solutions. The vise grip of fear and stress and the emotions they generate limit thought to a narrow field that obscures options. In a work environment, negativity causes teams to lose flexibility and the ability to be curious. Positive emotions expand awareness and attention.
The industry is trying to standardize HTML5 ads to help create better and more seamless ad performance across desktop and mobile platforms. This proposed document from the IAB is intended to be a framework to expand use of HTML5 ads and move from design based ad development. The document is open for comment until June 10.
The old saying “Where you sit determines what you see” is true. In fact, perceptual bias is a common challenge for agency/client relationships and any cross-functional projects. This post from Harvard Business Review provides some simple tips to keep in mind for better performance.
The key to advertising effectiveness is making sure that consumers not only remember an ad and product message, but the brand behind it. This Nielsen analysis of top performing ads identifies 5 keys to driving brand linkage.