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Although Print Declining, Readership Steady Among Wealthy Women

An October 2012 IPSOS survey, shows that Affluents (HHI $100k+) continue to reaffirm the power of the hard copy print publications in their lives, even as tablet and smartphone penetration grows disproportionately in this demographic. Affluent Women and Ultra Affluents (HHI $250k+) are particularly heavy print consumers, with highest reach and number of titles and issues read.

 

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Will it Blend? Tablet Version.

The most recent Blendtech video, showing what top tablet products iPad mini, Kindle and Nexus look like going through a blender.  The company has been hugely successful driving sales using these videos as a primary tool.

 

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Excellent Quote on Taking Action

“Nothing will ever be attempted if all possible objections must be first overcome.” -Samuel Johnson

 

Many companies and executives suffer from fear of failure.  In their focus on making sure every initiative is foolproof before launch, they are constantly beaten in market by competition that takes intelligent risks.

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Fun. A Great New Alternative Band.

First alternative band since Green Day to have first 2 hits make #1 on billboard.  Here is a link to “Some nights.”  Check them out!

http://www.billboard.com/charts/hot-100#/column-chartbeat/fun-scores-historic-no-1-on-alternative-1007702352.story

 

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Stand and Deliver Campaign Kicks Off

 
 

Our advertising for the Stand and Deliver contest, sponsored by Asclera kicked off November 1 on Syndicated TV with supporting collateral materials.  Online and social advertising programs will be added in December.  The program recognizes inspirational women involved with non-profit organizations.  The deadline for nominations is December 31.

 

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Dealing with people issues at work, here is a great quote

“People are often unreasonable, irrational, and self-centered; forgive them anyway.
If you are kind, people may accuse you of selfish, ulterior motives: Be kind anyway.
What you spend years creating others could destroy overnight: Create anyway. If you
find serenity and happiness, some may be jealous. Be happy anyway. The good you
do today, will often be forgotten. Do good anyway. Give the best you have, and it may
never be enough: Give your best anyway. In the final analysis, it is between you and
God: it was never between you and them anyway.” 
- Mother Teresa

The tone and attitude in business today can be tough to deal with, but the right
perspective makes all the difference. While it is hard not to focus on impressing and
pleasing others, that’s a big key to a happy work life.

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Raj Roychoudhury Moderating Panel Discussion at Converge Social Media Conference

 

Raj will be moderating today’s panel on “The Changing Role of Advertising Agencies.”  Panel members include marketing experts from Microsoft as well as other top advertisers and agencies.  The panel will cover topics including measurement and accountability, media fragmentation, branding, and new technologies.  The program will be interactive and include a workshop to outline best practices to optimize agency performance.

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Best Moment of the Presidential Campaign

Although the overall campaign was very negative, the humor at the Al Smith Dinner in New York was outstanding, regardless of your political affiliation.

http://www.youtube.com/watch?v=NIHbe-aO6oI

 

 

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