Britanne is a small company selling microfiber hair and bath towels to a large consumer market. Their channel is large retailers. With many competitors and noise in the market, their brand Aquis needed to appear higher quality and credible to the trade and consumer audiences.
183 Strategic Solution:
We discovered that professionals consider microfiber towels an important step in their blow dry process.
As the original microfiber towel Aquis could leverage this; become the professional secret to great hair.
183 redesigned and programmed a high quality web site around this concept that is helping Britanne build distribution and expand online consumer sales.