The Asclera brand team launched the Stand and Deliver program in 2011. The program recognizes women who are heroes in their local communities. It helped several charity organizations in year one, despite and limited budget to promote it. In year two, they wanted to dramatically increase awareness and nominations without increasing the budget.
183 Strategic Solution:
183 Degrees leveraged the “Stand and Deliver” brand icon of “Pink Shoes” in a unique black and white look to maximize program recognition. 183 efficiently produced a TV spot and developed and online media plan to increase impressions, responses and nominations for less.