The Power of the Spoken Word

UCSF - Pointer

UCSF - Pointer

UCSF - Pointer

Business Problem:
The new business incubator at UCSF needed to develop an app brand and design to stand out in the crowded app store and showcase their unique voice recognition technology that allows parents to read to their kids while the text is highlighted, accelerating the speed at which kids can learn to read.

Strategic Solution:
183 utilized quantitative consumer research to develop and validate a unique position, the ideal feature set and brand name, tag and logo. The Pointer can lead the way for kids, updating the power of the spoken word to accelerate learning.