Xeo-Men Don’t Fold

Xeomin - Xeo-Men

Xeomin - Xeo-Men

Xeomin - Xeo-Men

Business Problem:
The Xeomin brand wanted to help physicians grow their businesses by appealing to and educating a new and rapidly growing target audience, men.

183 Strategic Solution:
183 used consumer research to develop and validate a message that specifically appealed to men. 183 produced a comprehensive campaign in print, online and in-office collateral.