You Want The Latest

Xeomin - You Want The Latest

Xeomin - You Want The Latest


 
Business Problem:
Xeomin is a parity product to Botox with far less $$ to drive awareness and preference.

183 Strategic Solution:
Beauty consumers are always looking for the latest in fashion, hair and make-up, so we positioned Xeomin as The Latest brand, the interesting new product consumers should try. Xeomin share has grown dramatically in the past 3 years.