Leverage history to boost perceptions
Solta Medical was once a leader and innovator in aesthetics. However, over several acquisitions and years of cut backs, sales and brand image had declined.
183 partnered with the new Solta team to revitalize the brand with new focus, investment and a campaign that reminded the market of Solta’s historical leadership and promise of benefits today and in the future.
“Be an original” was launched in key journals with distinctive and original photography.
A comprehensive new sales aid tied to the campaign and highlighted the leadership and innovation in each product.
Product specific materials were developed to tie to the corporate campaign, but focus on the specific benefits of each product to patients and physicians.
Efficient product specific digital campaigns.