DW needed to efficiently attract new patients. However, heavy competition from other dental chains and local dentists made it a challenge to overcome the perception that all dentists are the same.
183 Strategic Solution:
183 partnered with DW to develop a modern, animated TV campaign based on quantitative research. “The Way Dental Should Work” communicated how DW offers a better patient experience. The campaign helped drive awareness and switching. DW reduced their cost per new patient with the new creative approach.