Panasonic Healthcare – FidelisiD

FidelisiD Logo

Panasonic Healthcare - FidelisiD

Business Problem:
PHC developed an innovative new wearable injector to help pharmaceutical companies safely and precisely deliver new types biologic medications. The company needed a compelling brand, story and pitch to phrama companies.

183 Strategic Solution:
183 developed a positioning and brand name based on the product’s unique delivery technology that had greater strength, reliability and customization vs. competition: FidelisID. 183 developed a logo and sales pitch deck that drove significant sales activity for this B2B product.