What are people worried about these days?

As marketers, we need to stay on top of how people view our products and categories, but even more importantly what are the core motivations and worries that drive life choices. This interesting research from Shullman shows that health and money are weighing on the mind of most adults, while millenials are more worried about employment than anything else. How do our products solve these concerns?

What are people worried about – Shullman research