IAB Proposed Guidelines on HTML5 Ads

The industry is trying to standardize HTML5 ads to help create better and more seamless ad performance across desktop and mobile platforms. This proposed document from the IAB is intended to be a framework to expand use of HTML5 ads and move from design based ad development. The document is open for comment until June 10.

https://www.iab.net/media/file/HTML5_DAv1_0_Draft_05-06-13.pdf