Xeomin Case Study


Xeomin had gained significant market share in their category, but was searching for a recognizable identity to consumers in the face of a high spending and established competitor.

183 Strategic

183 leveraged the star power of one the most recognizable faces in beauty to help establish a strong identity and promote the product’s point of difference. Campaign resulted in over 30% year over year growth.

Pure Confidence

Featured in top beauty publications and digital campaigns, consumer ads drove awareness for Xeomin and gave people looking for more natural options a better solution.

183 matched the production quality of top beauty brands to help establish perceptions of high quality vs. larger, more familiar competition.

Professional materials tied to campaign and allowed the sales team to leverage the consumer campaign and drive beyond targets.