Advent Case Study

ADVENT

Radio campaign

Business Challenge

ADVENT had been successfully attracting new patients via testimonial and spokesperson radio spots. However, response rates recently declined and the marketing team needed a fresh approach to change that trajectory.

Advent Office
Radio Infographic

183 Strategic Solution

183 used consumer insights to develop attention-getting, unique, but relatable storylines. The consumer target and their problem are identified early in the ad so that the listener can connect. Clear, compelling benefits with proof points and solutions to potential objections follow. The campaign is currently in market.

Attention-getting
radio campaign

Radio Spots

One Stop
Journey

General audience
60 seconds

He’s an
Animal

Sleep audience
60 seconds

Strategic Enhancements

  • Uses attention-getting, unique but relatable storylines
  • Identifies target and problem early
  • Highlights clear, compelling benefits
  • Offers proof points and solutions to objections (e.g., time, insurance coverage)

Tactical Enhancements

  • Sound effects to get/maintain attention
  • Two reads of website to better remember URL
  • Jingle to better remember URL
  • Relatable voices and reads to maintain attention and connect
  • Music designed to elicit listener emotion and help persuade

Brand Recall/Affinity Support

  • Multiple mentions of ADVENT name
  • Jingles in all spots
  • Relatable, likable voices
  • Fun, relatable storylines

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