Informative article based on findings from University of North Carolina Professor Barbara Fredrickson. Negative emotions undermine the brain’s capacity to think broadly and find creative solutions. The vise grip of fear and stress and the emotions they generate limit thought to a narrow field that obscures options. In a work environment, negativity causes teams to […]
Read more →The industry is trying to standardize HTML5 ads to help create better and more seamless ad performance across desktop and mobile platforms. This proposed document from the IAB is intended to be a framework to expand use of HTML5 ads and move from design based ad development. The document is open for comment until June […]
Read more →The old saying “Where you sit determines what you see” is true. In fact, perceptual bias is a common challenge for agency/client relationships and any cross-functional projects. This post from Harvard Business Review provides some simple tips to keep in mind for better performance. View Article
Read more →The key to advertising effectiveness is making sure that consumers not only remember an ad and product message, but the brand behind it. This Nielsen analysis of top performing ads identifies 5 keys to driving brand linkage. View Article
Read more →FDA warning letter to major cosmetics maker L’Oreal suggests a more aggressive stance on claims made by premium anti-aging products that try to sound like pharmaceutical products. View Article
Read more →An October 2012 IPSOS survey, shows that Affluents (HHI $100k+) continue to reaffirm the power of the hard copy print publications in their lives, even as tablet and smartphone penetration grows disproportionately in this demographic. Affluent Women and Ultra Affluents (HHI $250k+) are particularly heavy print consumers, with highest reach and number of titles and […]
Read more →The most recent Blendtech video, showing what top tablet products iPad mini, Kindle and Nexus look like going through a blender. The company has been hugely successful driving sales using these videos as a primary tool.
Read more →“Nothing will ever be attempted if all possible objections must be first overcome.” -Samuel Johnson Many companies and executives suffer from fear of failure. In their focus on making sure every initiative is foolproof before launch, they are constantly beaten in market by competition that takes intelligent risks.
Read more →First alternative band since Green Day to have first 2 hits make #1 on billboard. Here is a link to “Some nights.” Check them out! http://www.billboard.com/charts/hot-100#/column-chartbeat/fun-scores-historic-no-1-on-alternative-1007702352.story
Read more →Our advertising for the Stand and Deliver contest, sponsored by Asclera kicked off November 1 on Syndicated TV with supporting collateral materials. Online and social advertising programs will be added in December. The program recognizes inspirational women involved with non-profit organizations. The deadline for nominations is December 31. Click here to view […]
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