Bigger is Not Better in Advertising

Does massive “scale” help clients in an idea and people-based industry or does it just make these two CEOs even more wealthy? Many observers would say the benefit is only to the agencies.  In this article from The Guardian, the author outlines the negative impact on competition and creativity resulting from the Publicis/Omnicom merger.

http://adage.com/article/agency-news/ipg-s-roth-publicis-omnicom-merger-bigger/243362/