Biggest branding mistakes of the year

With short timelines and limited budgets, there is a push to rush past research or not fully vet marketing initiatives. With social media, these mistakes can be exponentially bad. Read this article from Inc.com and get a sense of the types of miscalculations that some good brands had this year, so you can avoid them.

https://www.inc.com/brit-morse/2018-biggest-marketing-branding-fails.html