Future of White Collar Work
Interesting post by Shelly Palmer about the pace of technological advancement and the impact on white collar work. In the next century, we’ll see the equivalent of 20,000 years of advancement. So, marketing and advertising executives need to be ready for the new skills required in the next 3-5 years. The job requirement of the future will be mastery of marketing strategy + creativity and vision to use the new tools that will be able do most of the executional tasks of today.