Business Challenge:
Thermage FLX was competing against many new “copycat” entrants claiming good results without much support. In addition, competitors tried to position Thermage as a more limited skin-tightening device for older women. Solta wanted to create a campaign that highlighted the proven history of the technology and its effectiveness in remodeling collagen to smooth and tighten skin of all ages.
183 Strategic Solution:
183 developed the “Blueprint for Collagen Regeneration” campaign to remind people that Thermage’s technology has been effective for 20+ years. Architectural metaphors were used to showcase that Thermage has a foundational impact on people’s skin.
