Business Challenge:
Hill Physicians Medical Group is an independent physicians association that competes against huge providers like Kaiser and Dignity Health. With a fraction of the budget and share of voice, Hill needed to find fresh ways to connect, drive awareness and attract new members.
183 Strategic Solution:
183 leveraged market research to uncover that the top desire for consumers at Open Enrollment was to get personalized care from their physicians. This was also a position that no competitor had featured in their advertising. 183 efficiently developed the Care for Every Body campaign that depicted Hill’s real doctors as real people who understand their patients because they are like their patients. The campaign has driven a 9X increase in website visits and double digit growth in social following.
