Business Problem:
Recros had a unique, breakthrough technology, but needed to define and position it for the market and understand their constituents interest and feedback.
183 Strategic Solution:
183 led quantitative research studies for physicians and consumers to help size the market, understand needs and messaging. 183 also developed a realistic 3D animation to help prospects understand how it works. These materials helped the company win the launch pad contest at OCTANe in 2017.
