Almost half of Americans plan to spend less this holiday season
If your sales are slowing into year end, you will not be alone. This report froom IPSOS indicates that the consumer sentiment index post-election is down almost 4 points to 49.5 (and 10 points below May 2020). 23% of consumers plan on spending a lot less and 26% a little less than last year. Even higher income consumers are planning to cut back with 43% of those households planning on spending less this holiday season vs. last.
Historical consumer sentiment chart