This Forbes article based on a study of CMO’s from Adivan Research is yet another data point showing that the old model of AOR is not cutting anymore. Read the article and see if you have the same frustrations as most CMO’s. Ready for something different? http://www.forbes.com/sites/avidan/2014/09/29/what-cmos-are-saying-about-the-future-of-their-relationships-with-agencies/
Read more →FINALLY!! According to “The Economist,” marketing will increasingly be seen as more of a source of revenue. The proportion of companies where marketing is viewed as a cost center will dwindle and the number where it is seen as a driver of revenue will grow. In three to five years, approximately four of five companies […]
Read more →It’s easy to get caught up in the business treadmill. This article is a great reminder of the big picture. We’re in more control of our destiny/joy than we think sometimes. http://www.theguardian.com/lifeandstyle/2012/feb/01/top-five-regrets-of-the-dying
Read more →Does massive “scale” help clients in an idea and people-based industry or does it just make these two CEOs even more wealthy? Many observers would say the benefit is only to the agencies. In this article from The Guardian, the author outlines the negative impact on competition and creativity resulting from the Publicis/Omnicom merger. http://adage.com/article/agency-news/ipg-s-roth-publicis-omnicom-merger-bigger/243362/
Read more →Big agencies handle the majority of advertising dollars, but they don’t articulate a better value proposition to clients, and 73% of the panel believes that small and medium size agencies are more creative. The advertising holding companies fair even worse, and 85% think that they have not improved service to clients, and view them as […]
Read more →New research from IPSOS reinforces the growing trend toward usage of smaller devices. 82% of consumers use a mobile phone, 66% use laptops (now higher than desktop usage) and 17% use tablets. Marketers must make sure their online campaigns are reaching this audience and their landing pages/web sites are optimized for these devices. View Article
Read more →Good advertising is more critical than ever. Now, it’s not just breaking through the clutter, but delivering something that won’t permanently turn off your audience. Almost a quarter (23%) of Americans say they will ignore a company completely after seeing just one spam email or online ad, and 43% say they will ignore a company […]
Read more →A great perspective on work from a career management expert. 80% of people don’t enjoy what they do. How do you become one of the 20%? Know yourself, try the impossible, surround yourself with inspiring people. Remember… “Taking jobs to build up your resume is the same as saving sex for old age.” – Warren […]
Read more →In movie making (and marketing), sometimes the best decisions are the things you decide not to do. This is an interesting video showing some close calls that might have ruined some classic movies. http://www.youtube.com/watch?v=cLnA0amX9j0
Read more →Interesting TED presentation from Michael Benner. Success in life via self awareness, self management, social awareness and relationship management through traditional “intelligence.”
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