The Changing Landscape of Retail Shopping
A Motorola Solutions survey indicates how retailers intend to respond to changing consumer shopping and technology habits over the next five years. Click here to read the full article.
Read more →A Motorola Solutions survey indicates how retailers intend to respond to changing consumer shopping and technology habits over the next five years. Click here to read the full article.
Read more →Regardless of your political point of view, you should find Jimmy Kimmel’s roast of the President and other politicians very entertaining! Click here to watch
Read more →The Buick commercial that tries to get people to buy a $23,000 car just because it offers Pandora Radio may be a strategic blunder, but the Neon Trees are a great band. Check out the full song from the commercial at the link below. Everybody Talks Video
Read more →“Be a Better Leader” is a classic HBR article and book by Stewart Friedman, Professor Wharton School Of Business, that illustrates how business executives can contribute more at work and lead a more enjoyable overall life. It is easy for marketing and business executives to focus their leadership skills exclusively on work, but it often […]
Read more →Great analysis of viral videos. There is no magic formula, but entertaining insights. Click here to watch full video.
Read more →This Journal of Consumer Psychology article suggests a framework for how consumers engage and develop relationships with brands based on empirical studies and individual constructs. The author outlines three levels of engagement and five stages of processing. Although the article is a little technical, it provides good insights to consider in communication and marketing planning. […]
Read more →The Pitch is an entertaining new show on AMC. Watch agencies pitch against one another to win business. It’s “the Apprentice” meets advertising. The show is funny and realistic (sometimes sad) as to how most agencies operate. However, if you watch it and want to work with them, you’re probably not a good match for […]
Read more →Compilation of things we in the business may get caught up in, but our audiences never really understand. Funny and true, advertising is more visceral than what we sometimes think. View full list here
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