December 2012

Although Print Declining, Readership Steady Among Wealthy Women

An October 2012 IPSOS survey, shows that Affluents (HHI $100k+) continue to reaffirm the power of the hard copy print publications in their lives, even as tablet and smartphone penetration grows disproportionately in this demographic. Affluent Women and Ultra Affluents (HHI $250k+) are particularly heavy print consumers, with highest reach and number of titles and issues read.


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Will it Blend? Tablet Version.

The most recent Blendtech video, showing what top tablet products iPad mini, Kindle and Nexus look like going through a blender.  The company has been hugely successful driving sales using these videos as a primary tool.


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