Clear + Brilliant
Rejuvenating skin that’s good to glow
Clear + Brilliant is an affordable, award-winning resurfacing laser that is ideal for millennials and younger people looking for better skin. Although this audience is large, they spend lots of money on ineffective at-home treatments. The Clear + Brilliant brand had low awareness and needed to help aesthetic practices attract these new patients in for treatment. As a part of a pharmaceutical company, the brand was also limited in the claims it could make.
183 utilized market research to identify the key moments in the lives of millennial women where their skin’s appearance is most important. 183 partnered with the brand team to develop the Good to Glow campaign based on the key insight that these women want to be free to do all of the activities they love without feeling self-conscious about their skin. The campaign has helped the brand drive new distribution and targeted capital and consumable sales.
Streaming and Pre-roll video
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