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Yet Another Study on Dissatisfaction Levels with the Big/Old Agency Model

This Forbes article based on a study of CMO’s from Adivan Research is yet another data point showing that the old model of AOR is not cutting anymore. Read the article and see if you have the same frustrations as most CMO’s. Ready for something different?

http://www.forbes.com/sites/avidan/2014/09/29/what-cmos-are-saying-about-the-future-of-their-relationships-with-agencies/