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Raj Roychoudhury Moderating Panel Discussion at Converge Social Media Conference

 

Raj will be moderating today’s panel on “The Changing Role of Advertising Agencies.”  Panel members include marketing experts from Microsoft as well as other top advertisers and agencies.  The panel will cover topics including measurement and accountability, media fragmentation, branding, and new technologies.  The program will be interactive and include a workshop to outline best practices to optimize agency performance.