6 Marketing Trends for 2017
As we kick off the year, it’s important to capitalize emerging trends.This article from Chief/Marketer outlines a few things to keep your eye on this year.
Some key takeaways:
-Make sure you are thinking mobile-first in your digital marketing, even business to business
-With improvements in attribution, if you have the budget, push to measure what’s working, possibly in real time
-Add first and 3rd party audience data as a part of cross-channel media plan to get a better understanding of consumers’ interaction with your brand