COVID-19 related social isolation harms cognitive function
As we are now exiting the final major COVID-related safety restrictions in California, it is good to take away any learnings. An interesting study by researchers in the UK published in the Journal of Applied Cognitive Psychology shows that in addition to the emotional damage caused by social isolation, the lockdowns also caused a significant drop in executive function, risk processing and other cognitive measures. This study is another reason that we should think about reducing isolation when designing marketing team structures and even through the marketing programs to our customers and prospects.