“People are often unreasonable, irrational, and self-centered; forgive them anyway. If you are kind, people may accuse you of selfish, ulterior motives: Be kind anyway. What you spend years creating others could destroy overnight: Create anyway. If you find serenity and happiness, some may be jealous. Be happy anyway. The good you do today, will […]
Read more →Our print ad for the ARTAS System launched in the October issue of American Way Magazine. If you are flying on American, check it out! Click here to view case study.
Read more →Raj will be moderating today’s panel on “The Changing Role of Advertising Agencies.” Panel members include marketing experts from Microsoft as well as other top advertisers and agencies. The panel will cover topics including measurement and accountability, media fragmentation, branding, and new technologies. The program will be interactive and include a workshop to outline […]
Read more →Although the overall campaign was very negative, the humor at the Al Smith Dinner in New York was outstanding, regardless of your political affiliation. http://www.youtube.com/watch?v=NIHbe-aO6oI
Read more →A new study published in the September 2012 Journal of Advertising Research debunks some standard assumptions about advertising and retails sales. Researchers from TRA and Dunhumby USA analyzed consumer purchase behavior from 60 million households in the US and matched the data against measurements of television viewing habits from more than 2 million “set-top […]
Read more →Our new national TV advertising campaign launched for American HomePatient targeting Sleep Apnea patients. Click here to view case study.
Read more →Smart recipe from Kaiser to get all the flavor you want in a burger for far less calories. Just like how we create advertising for you. http://info.kaiserpermanente.org/html/partnersinhealth_ncal/july2011/eathealthy_recipes.html
Read more →Entertaining video from Positive Psychology researcher and author Shawn Achor illustrates how happiness inspires productivity. We highly recommend his book “The Happiness Advantage.”
Read more →Most companies are grappling with the proper balance of online and traditional media in their marketing plan. July 2012 data from eMarketer shows that traditional media are still most viewed and trusted, but online media is the place for research and purchase interest. See how your marketing mix stands up to this data. Click here […]
Read more →A new Pew research study shows illustrates the growing importance of mobile in your online marketing programs. 17% of all cell phone users now use their mobile device as the primary device to visit the internet. There are significant differences by geography and demographics. Marketers need to ensure their online plans don’t miss this […]
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