Business Problem:
The Hair Restoration has had a negative stigma for decades. Growth has been modest, but the potential market is huge. Over 35 million men are candidates, but most decide against the procedure because of the pain and inconvenience associated. The Artas system offers this category a transformative solution; one that is less invasive, more accurate and delivers better results. For both patients and physicians, Artas is a game changer. Restoration Robotics had to quickly establish this image in the market on a start-up budget.
183 Strategic Solution:
183 helped Restoration Robotics develop an integrated set of launch materials for both physicians and patients that captured their dramatic benefits and set the technology apart.
In the new campaign, physicians know that they can be more productive and creative in their application while patients can enjoy a new level of convenience and aesthetic excellence, once they join the Artas Generation. The new campaign reframes the whole category for patients and physicians.
The Artas Generation campaign was integrated across consumer and physician materials to maximize the brand footprint. The campaign included consumer print, online and professional web, collateral and trade show.
