Healthcare organizations need to adapt to evolving trends in healthcare marketing to reach and engage with patients effectively. In this recent report from Adobe, several key trends are highlighted: Consumerization of Healthcare: Patients are taking more control of their healthcare decisions, viewing healthcare as consumers. Healthcare organizations must market their services to patients as they […]
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Gartner’s recent report, “The State of Marketing Budget and Strategy in 2023,” uncovers some stark realities and key insights for Chief Marketing Officers (CMOs). A key takeaway is the growing pressure on marketing budgets due to rising costs and inflationary pressures. This year, marketing budgets have seen a slight dip from 9.5% of the total […]
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AI and machine learning (ML) technologies are transforming the marketing and sales sector, with generative AI (gen AI) leading the charge. Gen AI is increasingly adopted by sales-tech players due to its innovative capabilities. As businesses operate in an increasingly digital-first world, these technologies have become essential tools. This is prompting businesses to reconsider their […]
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Magna Media and Yahoo have unveiled a study that explores the critical role of creative quality in advertising and the components contributing to successful ads. The research, involving more than 4,100 marketers, scrutinized the impact of ad creative on 61 metrics across various sectors including the automotive industry, food delivery services, and consumer packaged goods […]
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Everyone, especially marketers, should be testing new AI solutions to maximize efficiencies in delivering better product experience, development, and marketing content. ChatGPT was launched in November and is now the most talked about new AI tool. Ryan Reynolds has even claimed to develop a TV ad with it. Compared to other AI tools that may […]
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Most of us have experienced and heard stories about toxic work environments. They are more common than one might think as approximately 1 in 10 workers experience their workplace culture as toxic. This can have a big impact on your results. In fact, 90% of CEOs and CFO in North America believe that improving their […]
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The annual Deloitte CMO survey is available for 2022. It’s a great chance to understand what your peers and working on and thinking about. Some key highlights include: 60% of CMOs report that marketing is becoming more important in their company Decreased CMO optimism in the economy because of inflation Top reactions to the inflationary […]
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Comedy is the most-watched entertainment genre, so it makes sense to consider using it in advertising. However, what people find funny is highly personal—based on factors such as age, income level and political ideology. While people like it when brands use humor to connect with them, they feel like few brands are doing it right. […]
Read more →Super Bowl TV ad costs continue to spiral. In 2022, a :30 second spot costs a whopping $6.5 million. These ads have long been a questionable investment, but even more so now as costs have accelerated after COVID and there are so many alternative media options to hit the same audience for less.
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In this latest study by IPSOS, COVID now ranks as the 3rd biggest concern among the global consumer population behind economic-related worries of poverty and unemployment. This is a significant shift in sentiment and should be considered as we develop messages to our audiences as we get further from the pandemic. Click here to read […]
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