Humor in advertising: A big opportunity to connect, but what’s funny depends on age, income and political views

Comedy is the most-watched entertainment genre, so it makes sense to consider using it in advertising. However, what people find funny is highly personal—based on factors such as age, income level and political ideology. While people like it when brands use humor to connect with them, they feel like few brands are doing it right.

The attached report from IPSOS provides some great information about how humor tastes differ for various demographic groups.  Use this info as you develop your next campaign brief.

Download the full report here.