An October 2012 IPSOS survey, shows that Affluents (HHI $100k+) continue to reaffirm the power of the hard copy print publications in their lives, even as tablet and smartphone penetration grows disproportionately in this demographic. Affluent Women and Ultra Affluents (HHI $250k+) are particularly heavy print consumers, with highest reach and number of titles and […]
Read more →A new study published in the September 2012 Journal of Advertising Research debunks some standard assumptions about advertising and retails sales. Researchers from TRA and Dunhumby USA analyzed consumer purchase behavior from 60 million households in the US and matched the data against measurements of television viewing habits from more than 2 million “set-top […]
Read more →Most companies are grappling with the proper balance of online and traditional media in their marketing plan. July 2012 data from eMarketer shows that traditional media are still most viewed and trusted, but online media is the place for research and purchase interest. See how your marketing mix stands up to this data. Click here […]
Read more →A new Pew research study shows illustrates the growing importance of mobile in your online marketing programs. 17% of all cell phone users now use their mobile device as the primary device to visit the internet. There are significant differences by geography and demographics. Marketers need to ensure their online plans don’t miss this […]
Read more →A Motorola Solutions survey indicates how retailers intend to respond to changing consumer shopping and technology habits over the next five years. Click here to read the full article.
Read more →“Be a Better Leader” is a classic HBR article and book by Stewart Friedman, Professor Wharton School Of Business, that illustrates how business executives can contribute more at work and lead a more enjoyable overall life. It is easy for marketing and business executives to focus their leadership skills exclusively on work, but it often […]
Read more →Great analysis of viral videos. There is no magic formula, but entertaining insights. Click here to watch full video.
Read more →This Journal of Consumer Psychology article suggests a framework for how consumers engage and develop relationships with brands based on empirical studies and individual constructs. The author outlines three levels of engagement and five stages of processing. Although the article is a little technical, it provides good insights to consider in communication and marketing planning. […]
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