Most companies are grappling with the proper balance of online and traditional media in their marketing plan. July 2012 data from eMarketer shows that traditional media are still most viewed and trusted, but online media is the place for research and purchase interest. See how your marketing mix stands up to this data.
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A new Pew research study shows illustrates the growing importance of mobile in your online marketing programs. 17% of all cell phone users now use their mobile device as the primary device to visit the internet. There are significant differences by geography and demographics. Marketers need to ensure their online plans don’t miss this segment of the population.
A Motorola Solutions survey indicates how retailers intend to respond to changing consumer shopping and technology habits over the next five years.
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“Be a Better Leader” is a classic HBR article and book by Stewart Friedman, Professor Wharton School Of Business, that illustrates how business executives can contribute more at work and lead a more enjoyable overall life. It is easy for marketing and business executives to focus their leadership skills exclusively on work, but it often leads to feelings of stagnation and frustration. The short video and book outline ways to apply leadership to all of life’s domains (work, family, self, community) to maximize performance and happiness.
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Great analysis of viral videos. There is no magic formula, but entertaining insights.
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This Journal of Consumer Psychology article suggests a framework for how consumers engage and develop relationships with brands based on empirical studies and individual constructs. The author outlines three levels of engagement and five stages of processing. Although the article is a little technical, it provides good insights to consider in communication and marketing planning.
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