Choosing the right marketing agency can be the difference between breakthrough growth and wasted budget. Here are the critical warning signs to watch for, and more importantly, what to look for instead. 1. They Push Long-Term Contracts Before Proving Their Value Red Flag: An agency insists on a 6–12 month retainer contract before you’ve seen […]
Read more →The 2025 Deloitte CMO Survey reveals a marketing landscape defined by high expectations, intense scrutiny, and the ever-present need to prove value. For marketing leaders facing these conditions, the decision to hire a traditional, high-overhead advertising agency versus building the capabilities in-house is being reshaped. The data points to an urgent need for efficiency, senior […]
Read more →The choice between building an internal marketing team and partnering with an external agency is one of the most significant decisions a business can make. The modern marketing leader must weigh control and convenience against specialized expertise and efficiency. The best solution is often a mix of the two. Here is a comprehensive comparison of […]
Read more →The Fall 2024 CMO Survey paints a clear picture of a market defined by tight budgets, heightened scrutiny, and a struggle to maximize technology investments. Here are three key takeaways from the report. 1. “Do More with Less” Is the Mandate CMOs are operating under immense pressure to control costs, which puts any excessive overhead […]
Read more →Switching advertising agencies can feel like a daunting task. Many marketing leaders wait until they are experiencing significant pain before they pull the plug, often feeling stuck or intimidated by the process of finding a replacement. However, the best agencies operate as efficient strategic partners committed to accelerating your brand’s long-term performance. If your current […]
Read more →You’re a marketing director at a medical device company or emerging pharma brand. Your product is innovative. Your clinical data is solid. But you’re facing a sobering reality: you’re going up against competitors with 10x your budget, decades of market presence, and armies of sales reps. Sound familiar? Welcome to the world of healthcare challenger […]
Read more →
Alphabet, Google’s parent company, has confirmed plans to cut 12,000 jobs, marking the largest layoff round in its history. This action comes as the company grapples with the changing landscape of its relationship with its highest-paying customers. Sundar Pichai, Alphabet’s CEO, clarified that the measures were implemented to adjust to the present economic situation, streamline […]
Read more →Our advertising for the Stand and Deliver contest, sponsored by Asclera kicked off November 1 on Syndicated TV with supporting collateral materials. Online and social advertising programs will be added in December. The program recognizes inspirational women involved with non-profit organizations. The deadline for nominations is December 31. Click here to view […]
Read more →Our print ad for the ARTAS System launched in the October issue of American Way Magazine. If you are flying on American, check it out! Click here to view case study.
Read more →Raj will be moderating today’s panel on “The Changing Role of Advertising Agencies.” Panel members include marketing experts from Microsoft as well as other top advertisers and agencies. The panel will cover topics including measurement and accountability, media fragmentation, branding, and new technologies. The program will be interactive and include a workshop to outline […]
Read more →