Hill Physicians
Open enrollment campaign 2025
Open enrollment campaign 2025
Hill Physicians had been successfully running the “Personal care for every body” campaign for the past 3 years with great success in engagement, membership and revenue growth. The challenge for 2025 was how to remain true to the message, but freshen up the execution to gain a new level of attention and accelerate the results.
183 collaborated with Hill to create light and positive stories of the personal care patients can expect to get with Hill. The campaign ran on a broad array of efficient and high profile media. As of October 2025, the campaign increased web traffic 120% year over year and increased awareness among key demos of women and adults 35-64 by 35% and 53% respectively.
Streaming, Linear TV, Pre-roll and YouTube
Display
Paid Social
Collateral
