Instagram tracking to pass Twitter as a news source
Since 2014, the % of internet users who use Instagram to access news has increased from 2% to 11%. Instagram is now on par with Twitter (12% of internet users use it for news) and is tracking to pass it. Advertisers should consider the tone of their message and brand safety issues as the content and usage of Instagram shifts in the coming years.
See chart here:Twitter vs. IG for news