Business Problem:
For their first major trade show presence, AirXpanders needed to connect with physicians, establish their new brand and drive understanding of their revolutionary technology.
183 Strategic Solution:
Instead of presenting Aeroform as a purely practical solution 183 tapped in to the human side of the breast surgery and implant restoration. In an emotionally charged video patients and physicians share their positive experience with the Aeroform system. The product’s non-invasive CO2 delivery became the basis for a metaphor that captured the spirit of the technology as well as its life changing qualities. A high-end 3-D companion video provided a detailed view of the technology to drive credibility and assist with sales leads.
