Business Problem:
Mercator was introducing a vascular drug delivery device that was a breakthrough. Literally. It’s ingenious catheter design allowed surgeons to access the outer walls of veins and arteries, going where no surgeon had gone before to inject drugs directly into the source of the problem. Mercator called the device Bullfrog because when inflated (a key function) it bears a marked resemblance to this aquatic creature.
183 Strategic Solution:
183 saw an opportunity to make the Bullfrog a memorable and own-able brand icon. We designed a logo that reflected the character of the brand while also illustrating the product benefit. The tagline says it all; Think outside the vessel.
