Selling web filters to IT managers is a tough challenge. With complex segmentation and little product differentiation, it was hard for Edgewave to rise above the dozens of small players. Edgewave had to establish a brand that was higher quality than the other small competitors.
183 Strategic Solution:
Our versatile Agent Edgewave email campaign was designed to break through the clutter, delivering brand consistency across the many vertical segments. In the scrappy world of web filters, Edgewave was positioned as the more credible choice.