Caire has been a leading provider of oxygen equipment in both commercial and consumer categories for over 50 years. However, awareness and image of the company in the market did not match the quality of product and service they provide. They needed to look and sound like a leader to compete with larger conglomerates and drive to a new level of growth.
183 Strategic Solution:
183 used Caire’s specialization in oxygen as a unique strength vs. larger companies that may not have this focus, depth and passion for oxygen products. With the launch of the O2 Is What We Do campaign, what was once perceived as a weakness became a badge of honor. Caire is changing perceptions and growing well above the category norms.