The territory owner for 15 Orange Theory locations in Northern California, Kentucky and Ohio had success driving initial membership via social media advertising; however, after the initial campaign, cost per lead increased significantly and lead volume dropped. To unlock the potential for the franchises, the territory owner needed to efficiently drive ongoing membership growth.
183 Strategic Solution:
183 created and tested new Facebook and Instagram ads in all locations and was able to significantly increase lead volume even in locations that had been advertising for over 1 year. 3 years later the territory owner capitalized on the continued growth, sold his stake, and was able to retire.