PHC was in the business of blood glucose meters, but saw an opportunity for an educational app to help patients better manage and reduce or prevent diabetes. They needed to develop a brand and web app from scratch.
183 developed a brand positioning, name and identity based on consumer and HCP research. Our strategists, creatives and developers collaborated with PHC to create video and interactive content for a seven module web app with close to 200 lessons.
Introductory Brand Video