Syneron needed to relaunch Sublative, a non-invasive cosmetic procedure, into the crowded aesthetic device market. However, the brand needed a fresh approach to convince consumers and physicians to try this unique bi-polar radio frequency technology.
183 Strategic Solution:
183 repositioned Sublative as a gateway treatment to consumers no longer satisfied with creams, lotions and peels. Our Skinhibitions campaign distinguished Sublative as the non-surgical alternative to get past their fear of cosmetic skin procedures. The campaign led to increased distribution and high consumer response.