Business Problem:
Syneron needed to relaunch Sublative, a non-invasive cosmetic procedure, into the crowded aesthetic device market. However, the brand needed a fresh approach to convince consumers and physicians to try this unique bi-polar radio frequency technology.

183 Strategic Solution:
183 repositioned Sublative as a gateway treatment to consumers no longer satisfied with creams, lotions and peels. Our Skinhibitions campaign distinguished Sublative as the non-surgical alternative to get past their fear of cosmetic skin procedures. The campaign led to increased distribution and high consumer response.

Sublative Case Study 183 degrees Advertising Agency

Sublative posters 183 degrees Advertising Agency