A new benchmark for consumer loyalty programs in aesthetics
Allergan just announced an upgrade to their Brilliant Distinctions patient loyalty program with a rebrand to Alle. The new program:
- Covers all products so the company can better cross sell device and injectable treatments
- Is streamlined and faster, reducing manual steps for practices and sales reps
- Is more user-friendly for patients with checkout under 1 minute
- Offers other deals based on consumer interests (vacations and movies)
Consumer membership has grown to over 6 million with 25,000 providers participating. The new program will fully roll out this summer and likely build on these numbers. If you are an aesthetic manufacturer, you should take a look and see how you might upgrade your own program.