Changing demands on CMO’s
As marketing changes with digital technology and increased focus on CX, there are many views on the skills marketers need to be effective. Below is a short post from CMO.com with a perspective.
The “hard” skills, financial and digital savvy, have been important and are growing in importance.
“Soft” skills of inclusiveness and teamwork are also highlighted given the increased interaction with all functions in the organization (due to management of the customer journey through more touch points with the company and product experience).