Overall time spent with media still huge, but growth is slowing

The average American consumer spends a whopping 12 hours per day consuming media. However, the growth is slowing – projecting to increase by only 8 minutes in the next 3 years vs. 1 hour in the past 4 years. Multi-tasking with mobile devices is the cause of the slowing trend. Digital is now a more significant amount of time than TV at over 5 hours per day with over half on mobile devices. Mobile and TV will still be workhorse mediums over the next 3 years.

Time spent with media slowing – emarketer